SDVI Adds Geoff Stedman As Chief Marketing Officer

SDVI, a supplier of cloud-native media supply chain solutions, has hired Geoff Stedman as chief marketing officer. He will oversee all marketing activities with a focus on leading strategic initiatives to sharpen the company’s positioning, expand customer reach, and drive increased demand for the SDVI Rally cloud-native media supply chain platform. Stedman will join co-founders Simon Eldridge, chief product officer, and Jeff Beachy, chief technology officer, on the executive leadership team under Lawrence Kaplan, president and CEO.

“With the customer momentum that SDVI is experiencing, now is a perfect time to enhance our leadership team to drive critical go-to-market programs and fuel continued company growth,” Kaplan said. “Geoff brings to SDVI a wealth of relevant experience in strategic positioning that will enable us to reach more customers and drive greater utilization of our unique media supply chain platform. His experience in helping high-growth startups successfully translate proven product and customer successes into broader market adoption will be critical to helping SDVI achieve its long-term goals, and I’m excited to welcome him to the team.”

Stedman has more than 25 years of experience in bringing transformative technologies to market and finding ways to connect customer needs with the best solutions to address those needs. Over his career, Stedman has led numerous marketing teams for both large multinational corporations and small startups, including marketing leadership positions at Omneon, Harmonic, Tintri, Quantum and Kaleidescape, where in all cases he was instrumental in implementing go-to-market strategies that generated customer and revenue growth.

Most recently, Stedman served as an evangelist and strategist for AWS Elemental, promoting cloud-based workflows for content preparation and delivery to content owners and distributors.