Synamedia Rolls Out ‘Zero Compromise’ 8K Encoding, Streaming Tech

Synamedia, an independent video software provider, said today it has achieved 8K real-time encoding and streaming with “zero compromise” on its Vivid Compression platform powered by AMD EPYC 7763 processors. Leveraging these AMD processors, Synamedia said, “eliminates the need for screen splitting and other technology tricks which compromise video quality.”

Synamedia’s global team of experts built these compression algorithms specifically to remove the need for technology trade-offs. This is achieved by leveraging the full codec toolset, powered by AMD EPYC 7763 processors. There is no need to split the 8K signal into 4k quadrants, nor for dedicated GPU memory or other hardware acceleration. This eliminates issues with memory communication and throughput, as well as local video quality variations. The company said these advancements, “combined with Synamedia VIVID-AI Artificial Intelligence technology, produce true, breakthrough 8K video.”

Synamedia has also extended its cloud-based video quality analysis solution, Video-Quality-as-a-Service (VQaaS), with 8K resolution. Synamedia’s VQaaS provides both objective measurement and subjective visualization analysis, resulting in a simplified way to measure improvements of 8K video quality.

Harnessing the power of 3rd Gen AMD EPYC processors, Synamedia’s advanced compression algorithms “offer operators and multiple video programming distributors (MVPDs) significant savings of capital and operational costs by reducing footprints and power consumption, while creating consumption-based business models based on VIVID Video Workflows-as-a-Service,” Synamedia said.

Elke Hungenaert, Synamedia vice president, product management, said: “We are experiencing a technology shift here, combining our unique and one-of-a-kind compression algorithms, advanced video analytics, and proven expertise with the incredible speeds of the AMD EPYC 7763 processors. The flexibility of using one CPU without a single technological compromise allows us to provide our customers with the high-quality video content they expect from us. By combining our team’s expertise with the performance of AMD EPYC processors, we are able to bring more 8K content to the market at an affordable price to enable the 8K economy.”

“Synamedia turning to 3rd Gen EPYC processors was a natural fit for the high-performance needs of 8K real-time encoding technology,” said James Knight, director, global media and entertainment/VFX, AMD. “We’re proud to help media and entertainment industry companies deliver a high-quality dynamic viewing experience to their end customers on a single, high-performance CPU while lowering the barrier to entry.”

Synamedia’s video network portfolio powers broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers.