Synamedia To Show Video Processing Innovations At NAB

Synamedia, an independent video software provider, will demonstrate new video processing technologies at next week’s NAB Show in Las Vegas.  These solutions, developed to help media companies and pay-TV providers generate new revenue, create new value, and secure their businesses, will be on display in booth SU10125.

At NAB, Synamedia will showcase its video processing solutions in three key business areas:

• Delivering Immersive Experiences Everywhere will show how Synamedia can help operators and media companies deploy broadcast quality video on any screen and on any network.   The Low-Latency ABR solution delivers linear video with an end-to-end latency similar to cable, satellite or terrestrial broadcast networks. This is particularly important for live sports broadcasts, which today suffer from up to a 45 second delay when compared with broadcast TV.The demo will feature low latency, synchronized delivery across all screens.  Another key highlight will be the launch of Synamedia’s hybrid broadcast/broadband ATSC 3.0 solution. Combined with a flexible service management system, the solution provides operators with a single interface to deploy, configure and monitor unified media workflows across any combined broadcast/broadband architecture, along with automation tools to quickly launch new services.
• Create Value for Operators and Media Companies, will feature video workflow solutions that address various business cases for migrating to cloud services, supporting scalability, elasticity, faster deployment, and reducing CAPEX. By utilizing Synamedia’s scalable containerized workflow systems, companies can optimize costs, speed up monetization, increase uptime and improve overall operations by implementing cloud components. To illustrate this, Synamedia will demonstrate the benefit of a hybrid cloud approach for instances such as disaster recovery and pop-up channels, as well as an optimized spending model that shows how cloud principles can be applied to on-premise installations to increase uptime and reduce deployment time.
• Business Security will show the many ways in which content owners and service providers can secure their valuable content. In today’s interconnected world, it has become critical to identify the broadcast sources used for illegal OTT re-distribution. Synamedia’s scalable streaming watermarking solution identifies these sources for live and VOD content, is compatible with existing ABR content workflow, and does not require client-side integration. To simplify deployment even further, Synamedia enables OTT providers to take advantage of this pre-integrated capability for live streaming and with zero impact on latency.

“Synamedia brings 30 years of industry experience to the table with unique capabilities in video solutions and systems, security, IP, OTT and cloud expertise. This is obvious across our full portfolio – from security watermarking to hybrid cloud solutions to new ATSC 3.0 technologies,” said Julien Signes, SVP-GM, video processing at Synamedia.