Synamedia Unveils Media Edge Gateway IRD For Cloud Evolution

Synamedia, a global independent video software provider, today announced its Media Edge Gateway, a software-based integrated receiver/decoder (IRD) that opens new routes to monetization, software-as-a-service (SaaS)-based business models, hybrid deployments and more.

Based on Synamedia’s virtualized Digital Content Manager (DCM) architecture and its PowerVu IRD technologies, the new Media Edge Gateway is ideal for video service providers that are deploying in hybrid environments, looking to test new channels or launching point-in-time updates such as for natural disasters, and events. This new service enables cost-effectiveness, flexibility and adaptability in creating new application-specific edge gateways including an ATSC 3.0 receiver and SMPTE 2110 decoder with further commercial, function, positioning and form adaptations to be added in the future.

Synamedia says the Media Edge Gateway “can reduce go-to-market schedules from weeks to mere minutes using automation, the resulting benefit of its software-based architecture . This approach creates more value for end customers while offering video service providers new monetization paths.  Additionally, it enables customers to experiment or launch varying business models including SaaS options and subscription-based packages.”

Synamedia’s best-of-breed management systems like the Video Network Service Manager and PowerVu Network Control allow for fast and accurate analytics, control, monitoring and deployment. The Media Edge Gateway further helps Synamedia customers along their journey to all-IP delivery with hybrid deployments, combining on-premise and public cloud distribution.

“Never before has there been a stronger need for cost efficient delivery of the high quality viewers expect, and never before has it been as simple to do as it is with our new Media Edge Gateway,” said Julien Signes, SVP and GM, video network at Synamedia. “By adding our newest edge gateway to the mix, video service providers can truly optimize every single part of their network, and do so while being more efficient in today’s software-driven world.”