Synthax Expands Its Sales Team

Synthax, U.S. distributor of RME, Ferrofish, Digigram, Appsys and myMix, has announced two new hires, effective immediately: Jason Finder has been named broadcast sales manager, and Ryan Coalson has been appointed regional sales manager. Both Finder and Coalson will report directly to Mathias von Heydekampf, managing director of Synthax.

“We are excited to have Jason and Ryan join the Synthax team during a period of growth for company,” von Heydekampf said. “While we continue to navigate uncertain waters due to the coronavirus pandemic, Synthax is putting a strong focus on the future and looking to expose new markets across the Americas to the state-of-the-art solutions the Synthax brand portfolio offers. Both Jason and Ryan have solid backgrounds in broadcasting and consumer electronics, respectively, which will make them key members of the team during this growth period.”

Finder has worked in the sports broadcast industry for 10 years, previously working in sales at AJT Systems, a division of Daktronics — manufacturer of real-time live to air graphics — as well as serving as a contractor at Fox Sports Florida. During the last decade, Finder has built a solid network in the sports broadcasting market which will help him in his new role as broadcast sales manager.

Coalson’s sales background, including roles as the director of sales and director of operations for a consumer electronics brand, will serve him well as he looks to further develop the Synthax sales team. This includes ensuring the team is fully educated on the potential the company’s brand portfolio offers.