Telstra Opens U.S. Broadcast Center And Grows Partnership With PSSI Global Services
The BOC — part of an expanded partnership with PSSI Global Services — enables Telstra Broadcast Services to add U.S.-based managed services including operations, monitoring, bookings and technical services to its overall Telstra Global Media Network (GMN) offerings and complements Telstra’s existing broadcast operations facilities in London, Hong Kong and Sydney.
“There is immense global demand for North American content, and the new BOC allows Telstra Broadcast Services to offer North American content providers superior technology and access to international audiences in Europe, Asia and Australia,” said Adam Day, head of enterprise, technology and broadcast sales, Telstra.
“The ability to provide our North American customers with a local operational presence and 24/7 master control room capabilities will provide them a world-class experience and is key to managing their content delivery to Europe and Asia Pacific,” Day added. “We believe our partnership with PSSI will reap benefits for content creators and content consumers on a global scale.”
The new BOC supports Telstra’s ongoing work to seamlessly deliver content worldwide, and the company said the partnership “enables opportunities for high-profile broadcast programming, including major sporting and entertainment events, to reach new audiences and expand viewership into more international markets.”
The BOC supports live and recorded broadcast transmissions of news, sports and entertainment content, as well as digital broadcasting and IP video delivery and features a 24/7 facility with a master control room (MCR) for monitoring, bookings, trouble-shooting and delivering connections to major broadcast customers and global teleports.
PSSI’s experience in live event management and transmission, and familiarity with the U.S. sports and entertainment market makes PSSI “an ideal fit” to support Telstra’s delivery of content originating and terminating in North America, the company said, adding that the additional services handled through the PSSI facility “will help ensure smooth operations during events with PSSI also handling frame rate conversions, encoding, decoding and uplink/downlinks of U.S. content.”
“This initiative represents a significant expansion of the work we’ve been doing together for years,” said Jason Land, vice president, strategic television at PSSI. “Our event-based approach is the foundation for adding another layer of support and reliability to Telstra’s broadcast business, while allowing PSSI to leverage the global GMN network as an ‘in-house’ solution for our customers.”