Tru Optik, Skydeo Partner In Multiyear Agreement

Tru Optik, an identity resolution provider across OTT and connected TV (CTV), signed an exclusive partnership agreement with mobile data platform provider Skydeo Inc., to enhance mobile device identity resolution and audience-based targeting capabilities across Tru Optik’s Household GraphTM.

As part of the agreement, Skydeo’s mobile data marketing platform, which consists of more than 300 million unique mobile devices in the U.S. (2.7 billion globally), will be anonymously mapped to Tru Optik’s patented Household Graph of more than 80 million U.S homes.

Media companies and advertisers will be able to leverage Skydeo’s mobile behavioral data and geo-location people-based insights for audience building across OTT, gaming and streaming audio inventory.

“Media consumption is rapidly increasing across OTT, streaming audio and online gaming — content that is often accessed on mobile devices,” said David Wiesenfeld, chief strategist, Tru Optik. “Our clients and partners come to us for best-in-class cross-device targeting and measurement across streaming media. Skydeo’s scale of deterministic mobile data and privacy compliant sourcing directly from consumers enhances our capabilities by offering unparalleled mobile scale mapped back to consumers of ad-supported OTT, streaming audio and online gaming.”

“Tru Optik has been focused on OTT and Connected TV since before it was fashionable,” said Skydeo founder and CEO Mike Ford. “We’re excited to partner with the leader in the space and enable brands and agencies to leverage Skydeo AppGraph & PlacesGraph audiences via Tru Optik’s identity resolution solutions.”

Consumers will be able to opt-out of audience-based targeting through Tru Optik’s Privacy.TV, a free privacy compliance solution for CTV and Advanced Media that offers consumer opt-out for publishers, adtech platforms, data providers and device manufacturers.