TVN Webinar To Explore Cloud Storage And Optimizing Content Management

Executives from Warner Bros. Discovery, Vice Media, Sinclair Broadcast Group and Hearst Television will look at efforts underway to migrate storage to the cloud in a TVNewsCheck Working Lunch webinar at 1 p.m. on June 23. Register here.

The first step in moving production to the cloud has been taking place in storage and media asset management. Technology pioneers from Warner Bros. Discovery, Vice Media, Sinclair Broadcast Group and Hearst Media will talk about their best strategies for accomplishing this move smoothly in a TVNewsCheck Working Lunch Webinar, Storage in the Cloud and Optimizing Content Management, on June 23 at 1 p.m. ET.

In the complex broadcast transition to IP, storage is appealing as a tractable area in which to begin the process. The broadcast pioneers in this discussion will speak from their own experience diving into storage in the cloud.

“For broadcasters with live programming, cloud storage is one of the things you can do early on,” said TVNewsCheck Publisher and Co-Founder Kathy Haley. “We’re going to find out from our speakers whether they chose to go with some storage on prem or all in the cloud and what the challenges are to both approaches.”

Register here.


Joe Addalia

Joe Addalia, Director of Technology Projects, Hearst Television — He is responsible for new technology discovery and implementation surrounding television workflows including news technology and broadcast operations technology.


Addalia joined Hearst with the purchase of WKCF Orlando, Fla., in 2006, where he’s based. Additionally, his responsibilities include the broadcast-related technology for HTV’s Digital Media Group including live streaming video, mobile, interactive TV, second screen and multicasting. Addalia is Hearst’s representative on industry technology committees.

Before joining Hearst Television, Addalia was corporate director of engineering technology for Emmis Communications and was responsible for researching and pinpointing technology for the company’s 16 television and 25 radio stations as well as overseeing the southeast stations.

In addition, he was the design engineer behind the Emmis centralcasting model and was also responsible for the implementation of centralcasting for the Emmis TV stations. The facility was among the first in the industry to drive the on-air operations through the use of metadata rather than user-intervention.

Previously, Addalia was corporate director of engineering for Press Communications, a radio and television broadcasting company based in Wall, N.J. During his 12 years with Press, he designed and constructed the studio and transmission facilities for WKCF Orlando, as well as the group’s radio facilities located in New Jersey and Florida.

Dominic Brouard

Dominic Brouard, Director, Media Engineering, Vice Media — He is responsible for the media engineering team, which is part of the global media technology department service production and post-production teams at Vice. He is tasked with designing and engineering solutions and deploying cloud-based infrastructure, media systems and workflows for the VMG global production pipeline.

Brouard has spent over a decade working in the media industry specializing in media asset management systems and post-production workflows.

Renard Jenkins

Renard Jenkins, SVP, Production Integration & Creative Technology Services, Warner Bros. Discovery — He joined WarnerMedia in early 2020. In his current role at Warner Bros. Discovery, Jenkins oversees teams which support hundreds of global television and feature film productions annually, providing production technologies including studio, post and remote applications, IT and IP solutions, production pipeline services, software defined workflows and more. His teams also manage the strategic direction, content acquisition, IP infrastructure and onsite connectivity for major live events including sports, entertainment and news for all WarnerMedia brands.

Jenkins has more than 30 years of experience in the television, radio and film industry. Before leaving PBS in early 2020, he was the VP, operations, engineering and distribution. He was responsible for the strategic direction and operational management of PBS’s entire media-supply chain. He also created and lead PBS’s Advanced Format Center. The mission of the AFC was to explore and develop procedures and standards for the creation, processing and worldwide distribution of advanced formatted and enhanced media, content and metadata through traditional as well as digital distribution platforms. Jenkins was awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments.

Prior to joining PBS in 2010, Jenkins helped design, build and then lead TV One’s Production Facility, which services its marketing, programming, production management, graphics and post-production departments. Prior to that, he refreshed and updated Discovery Communications’ Technology Center, where he also managed five departments and supervised more than 100 employees. While at Discovery, he also served as the operational lead for the implementation of what was then the largest file based Avid Editing/Interplay/ISIS system installation in the U.S.

Jenkins joined Discovery after more than 16 years with CNN. During his tenure, he received two National Emmy Awards, two National Headliner Awards, a Peabody, a DuPont and a Bronze Broadcast Design Award, as well as many other industry accolades. Jenkins was responsible for helping move CNN into the file-based editing/delivery/archive environment through his R&D/training work with industry leaders such as Apple, Autodesk, Avid, Adobe, Leitch, Pinnacle and Sony. His volunteer work with local youth in his beloved Bay Area also earned him a Healthy Image Award from the Local Teamsters Union.

Today, Jenkins is VP, membership for the Society of Motion Picture & Television Engineers and was named an SMPTE Fellow in 2018. He is also on the board of MovieLabs, the Hollywood Professionals Association and the UltraHD Forum. He is also a member of the CTA Technology Committee. He is a past Board Member of AMWA, Former Co-Chair, of the UltraHD Forums’ Interoperability Working Group and the NABA Technical Committee.

Jenkins is a champion and advocate for diversity, equity and inclusion in the technology and media industries. He is a strategic advisor to the board of directors of the Washington, D.C. Chapter of the National Association for Multi-Ethnicity In Communications (NAMIC) and the chair of the WarnerMedia Technology and Operations Diversity and Inclusion Council. He is also a recipient of the 2020 Broadcasting and Cable Technology Leadership Award.

Mike Palmer

Mike Palmer, Senior Director, Media Management, Sinclair Broadcast Group — Prior to his current role at Sinclair, Palmer was CTO of Masstech, where he was responsible for defining and overseeing the company’s technical strategies for developing new technologies that allow it to grow its position in existing and new markets.

Palmer is an active contributor to SMPTE standards and is also spokesperson emeritus of the MOS Protocol Group, an organization which he led for nearly 15 years which was awarded a 2017 Technology and Engineering Emmy. Palmer is also a recipient of Broadcasting and Cable’s Technology Leadership Award. Both awards recognize the impact of technical standards and highly integrated systems on the work done every day by thousands of journalists around the world.

Prior to Masstech, Palmer worked for the Associated Press, where he was director of ENPS design and integration strategy.  Earlier, Palmer held both editorial and technical management positions at the local, group and national levels in the U.S.

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