Veritone Named Global Archive Of Record And Exclusive Video Licensing Agent For NCAA

Veritone, a provider of human-centered enterprise AI solutions, today announced a multi-year agreement with the National Collegiate Athletic Association to serve as its official global archive of record and exclusive, worldwide footage agent for all NCAA championship content. The agreement will leverage Veritone’s advanced AI-powered Digital Media Hub (DMH) platform, including its renowned licensing capabilities, to enhance the storage, management and distribution of the NCAA’s extensive championship media assets. 

Veritone’s AI-powered digital asset management solution, DMH, provides the NCAA “a secure, scalable and easily accessible archive” for its vast collection of championship content from Division I, II and III women’s and men’s championships. The agreement will help ensure that media from NCAA championships “are meticulously cataloged, organized and easily searchable for licensing clients and future use among key stakeholders including NCAA broadcast partners, member institutions, marketing and social media teams,” Veritone said.

Veritone added that its licensing capabilities “empower the NCAA to monetize its championship content more effectively across documentary, editorial, advertising and entertainment verticals. The platform’s AI-driven search and retrieval functions will enable quick identification and licensing of relevant footage, meeting the growing demand for sports content across various media platforms, while also enabling Veritone to manage social media content claiming initiatives and anti-piracy efforts on behalf of the NCAA.”

“We are excited to continue our relationship with Veritone as our official global archive and footage licensing agent,” said Chris Termini, NCAA managing director of championships external operations. “This collaboration will allow us to preserve and share the rich history of NCAA championships while providing enhanced accessibility and licensing opportunities. Veritone’s tech-driven solutions align perfectly with the NCAA’s commitment to innovation and our goal of showcasing the achievements of student-athletes across divisions.”

“Our relationship with the NCAA underscores Veritone’s commitment to revolutionizing digital media management in the sports industry,” said Ryan Steelberg, Veritone president-CEO. “Our AI-powered solutions will not only safeguard the NCAA’s historical championship content, but also enhance its value through streamlined management and innovative licensing opportunities.”