ViewLift Expands C-Suite Leadership

ViewLift, a global provider of end-to-end streaming and OTT (over-the-top) solutions, has promoted Shraddha Pednekar to chief experience officer (CXO) and Sujith Vellat to chief technology officer (CTO).

“With more than 12 years of combined experience at ViewLift, both Shraddha and Sujith will be instrumental for ViewLift as we continue global market expansion,” said Manik Bambha, ViewLift co-founder and president. “Since Shraddha and Sujith joined the team years ago, I’ve seen the direct impact of their dedication to our customers and to improving our product offerings constantly. We have exceptional talent in these two, and I’m eager to watch them flourish in their new roles.”

Pednekar began her career with ViewLift in 2014 as a project manager and has since leveled up to lead client onboarding with the company’s largest clients in sports streaming, broadcasting and entertainment, and project management. As the company’s first CXO, Pednekar will be responsible for managing all tech resources, while ensuring global project delivery and client satisfaction, focusing on strengthening ViewLift’s end-to-end product and client engagement.

Since joining ViewLift in 2016, Vellat has executed a re-architecture of the platform, making it serverless. As CTO at ViewLift, Vellat will be responsible for guiding the continued development and innovation of ViewLift’s end-to-end streaming and OTT platform, providing customers with advanced monetization, real-time analytics, growth tools and reduced time to market.