Vizrt Adds New Global Sports Marketing Head

Mark Gederman appointed Global Head of Marketing for Vizrt’s new Global Sports business unit

Vizrt, a provider of visual storytelling tools for media content creators, has appointed Mark Gederman global head of sports marketing for its recently formed Global Sports business unit.

He will report directly to Stephan W. Stadler, president of global sports, and will be based in the Vizrt New York office.

Gederman is tasked with defining and executing the Global Sports marketing strategy across all sports customers, and will be instrumental in Vizrt’s marketing event activities, as well as marketing content and offerings to its worldwide sports customers.

The company said three areas of his initial focus will be to consolidate the digital marketing path for sports; to shape and further focus Vizrt’s sports solutions and offerings; and to prioritize monetization initiatives around Vizrt’s virtual advertising solutions.

Gederman comes to Vizrt from director of global marketing for sports at ChyronHego where he implemented strategic and tactical marketing campaigns, supporting sales activity across sports rights holders, teams, leagues, and federations.

He has 30 years of experience in the broadcast and sports technology industry. Previous roles include marketing director at Grass Valley, as well as other positions at Avid Technology and EMC Corp. His first job was in television production as a broadcast engineer and producer.