WorldCast’s Audemat Brand Rolls Out New RDS Server

WorldCast Systems, a global supplier of advanced broadcast solutions, has released a new RDS Server that the company says “expands the boundaries of managing RDS and other metadata while remaining easy to use with any type of encoder network or delivery system.”

The offering is centered on a new software product called the Audemat RDS Server. It is designed to collect data from automation software, satellite receivers, local web servers or even the internet, and it offers almost infinite content possibilities.

The company says broadcasters “can easily distribute advertising content, weather, breaking news and more. Aggregating, processing and distributing data in UECP to an entire fleet of up to 500 RDS encoders and other delivery devices is now made easier than ever before. The RDS Server can deliver promotional content to be displayed directly on the RDS, synchronized with the broadcast content, to enhance the value to advertisers.”

Yoann Délas, WorldCast Systems Audemat application engineer, said: “With the Audemat RDS Server, radio stations are able to develop new sources of income and increase audience loyalty thanks to rich and personalized content.”