Data, Technology & Optimizing Spot TV At TV2025

Tracy Chavez

TV station groups and their counterparts in the ad agency community have worked for years to modernize and streamline the buying and selling of local TV to national advertisers. What impact have these efforts had on buyer and seller key performance indicators in 2021 and will they increase spot TV spending in 2022?

Executives from three major media buying agencies and a pioneering TV station group will gather to compare notes during the kickoff session at TVNewsCheck’s sixth annual TV2025: Monetizing the Future conference.

Brad Thompson

Set for Wednesday, Sept. 22 at 1 p.m. ET, the session, Data, Technology & Optimizing Spot TV, will feature Tracy Chavez, EVP, director of investment operations, Publicis; Jennifer Hungerbuhler, EVP-managing director of local video and audio investment, Dentsu; Brad Thompson, SVP, Universal McCann; and Frank Friedman, VP consumer engagement for local media at E.W. Scripps.

Janet Stilson, TVNewsCheck contributing editor, will moderate the conversation, which will also touch on industry efforts to streamline the placement of multiplatform campaigns and to move to a currency based more on audience and intent-to-purchase data and less on audience ratings.

“Technology and data are gradually transforming the buying and selling of spot TV,” said TVNewsCheck Co-Founder and Publisher Kathy Haley. “We look forward to hearing from this important panel of speakers about how both will affect spot TV spending in 2022.”

Frank Friedman

Jennifer Hungerbuhler

TVNewsCheck’s TV2025: Monetizing the Future conference will take place live on Zoom, Sept. 22-23 from 1 to 3:30 p.m. ET both days. Other sessions include the sixth annual TV Group Leaders on the State of the Industry panel; a gathering of leading technologists offering A C-Suiter’s Guide to Capitalizing on the Cloud and a teaming of strategists focused on monetizing NextGen TV.

The TV 2025 conference will also feature the presentation of the eighth annual Station Group of the Year Award to Graham Media Group and an interview with the company’s CEO, Emily Barr. There will also be daily fireside chats, one focused on building a national network of TV stations banded together to lease data transfer services to large corporate users and another on the importance of moving weather storytelling and workflows into the cloud.

Register for TV2025 here.