Marc Hefner Named GM Of KDAF Dallas

Nexstar Media today appointed Marc Hefner to vice president and general manager of its CW affiliate KDAF Dallas and its related digital subchannels, mobile apps and social media platforms. He assumes his new responsibilities immediately and reports to Traci Wilkinson, senior vice president and regional manager for Nexstar Media’s broadcasting division.

Hefner brings more than 25 years of broadcast management and sales experience to his new role. He first joined Nexstar in 2007 as the vice president and general manager of WCWJ Jacksonville, Fla. During his 10-year tenure, Hefner was recognized for expanding local programming, developing highly effective sales teams and significantly increasing linear and digital revenue, market share and profitability.He was also responsible for creating and developing more than 20 partnerships with local sports and entertainment brands in the Jacksonville area.

Since 2017, Hefner has been vice president and general manager of Nexstar’s WSAV Savannah, Ga. (NBC-CW). While there, he expanded local programming, launching a new 30-minute newscast at 11 a.m., airing the Blitz Boarder Bowl, a high-school all-star football game, and creating and developing Education Station, aimed at area students forced into virtual-learning situations during the COVID pandemic. He was also instrumental in reformatting The Bridge, a local 30-minute lifestyle program featuring a variety of Savannah’s most unique people, businesses, entertainers, and restaurants.

Hefner and his team also drove significant digital growth at wsav.com—generating a threefold increase in unique visitors and nearly doubling page views since 2017.

Under his leadership, WSAV developed several important community partnerships, launching “3 Gives Back” with Mercedes-Benz of Hilton Head, aimed at highlighting the efforts of local first responders, and airing a series of vignettes during local newscasts for “Volunteers in Medicine,” focused on the volunteer efforts of medical professionals working at a local clinic serving Hilton Head Island residents.

Before joining Nexstar, Hefner held a number of sales and management positions of increasing responsibility at media outlets in the Jacksonville market. Earlier in his career, he worked in sales positions at television stations in Kansas City, Mo., and Nashville.

Hefner earned his bachelor’s degree in political science from the University of Missouri.