Black-owned media upfront 2021 unveils partial speaker lineup

Fresh from commitments from major advertisers and an agency holding company to boost their spending on Black-owned media, the Black-Owned Media Upfront announced a partial lineup of speakers today. Presenters will include, clockwise from upper left, Butch Graves, president-CEO, Black Enterprise; Roland Martin, founder, Nu Vision Media; Michele Ghee, CEO, Ebony & Jet; Paula Madison, chairman-CEO, Madison Media Management; Detavio Samuels, CEO, Revolt Media; and Byron Allen, founder, chairman and CEO, Allen Media Group.  Register to attend here and please register again if you initially registered prior to Wednesday, May 5. Start times for this event: Tuesday, May 11: 3 p.m. ET. Wednesday, May 12: Noon ET. 

A who’s who of the Black-owned media world will gather this week to showcase their programming, publications, digital media and other offerings and to talk about economic inclusion in the U.S. advertising industry.

They do so with the wind in their sails. IPG Mediabrands announced Friday it has committed to spend at least 5% of its advertising investments on Black-owned media by 2023. This comes after commitments from General Motors and Verizon to dedicate up to 4% and 2% of budgets, respectively, to Black-owned media in the coming media season.

The Black Owned Media Upfront will take place

Tuesday, May 11, 3-5:30 p.m. ET

Wednesday, May 12, Noon – 2:30 p.m. ET

To attend, please register here, and, if you registered for the Upfront prior to Wednesday, May 5, please register again. A change in Tuesday’s start time disrupted the registration process and we want to be sure you have your attendee link.

BRAND CONNECTIONS

Presenting Companies Include:

Allen Media Group

Byron Allen, Founder, Chairman & CEO

Barbara Bekkedahl, President, Ad Sales & Client Partnerships, The Weather Group

Darren Galatt, President, Ad Sales, Broadcast Syndication

Cindy Kelly, President, Entertainment Studios Networks

Nu Vision Media Inc.

Roland Martin, Founder

Urban Edge Networks

Todd, Brown, Founder

Revolt Media

Detavio Samuels, CEO

Black Enterprise

Butch Graves, President & CEO

Madison Media Management / The Africa Channel

Paula Madison, Chairman & CEO

Narendra Reddy, EVP & General Manager

Ebony & Jet

Michele Ghee, CEO

Steed Media Group

Munson Steed, CEO

National Newspaper Publishers Association

Ben Chavez, President & CEO

Kicking off the two-day Black Owned Media Upfront will be Allen Media Group’s Entertainment Studios Networks and Syndication units and The Weather Channel. Byron Allen, founder, chairman and CEO of AMG and owner of The Weather Group, will appear with his companies’ programming and sales executives to spotlight new and ongoing shows and networks.

Allen, who created and has been the primary driver of the Black-Owned Media Matters initiative, will also talk about how the multi-billion U.S. advertising industry can advance economic inclusion by devoting five percent of annual media budgets to companies like his and the others that will be presenting at Black Owned Media Upfront 2021.

For months, Allen has maintained that the audiences served by Black-owned media companies have been undervalued — and underpriced — by advertisers and their agencies, creating what he calls “America’s biggest trade deficit.”

To amplify his message, Allen has founded the National Association of African American Owned Media. The group’s core focus is to promote economic inclusion across all sectors of American business and in particular, advertising.

The Black-Owned Media Upfront will focus on steps the advertising industry must take to create a fair and equitable marketplace for all media companies. The goal, Allen says, is “building a more equitable advertising industry together.”

By partnering with TVNewsCheck to present Black-Owned Media Upfront 2021, Allen aims to ensure an open and transparent dialogue among advertisers, their agencies and the Black-owned media community. He is determined to bring his decades of industry experience, extensive connections with media industry peers and a hands-on approach to foster “meaningful partnerships and an exchange of ideas and opportunities.”

Register to attend the Black-Owned Media Upfront 2021. Please register again if you initially registered prior to Wednesday, May 5. We experienced some disruption to the registration process when we updated the start time for Tuesday, May 11.


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