TVN Webinar To Explore The Future Of Digital Weathercasting

As the business of broadcasting continues to add platforms, pressure grows to produce more content more efficiently. The Weather Company, an IBM business, has responded with a major technology announcement, set for Oct 12. TVNewsCheck and The Weather Company will follow up this announcement on Oct. 28 with an in-depth conversation about what the future of digital weather storytelling will look like. Join us.  

What if weather storytelling became as easy as building a Google slide? So fast a meteorologist — or anyone — could do it from the county fair or anywhere with an internet connection? What if it all added up to more storytellers, more digital content, more ad revenue and more satisfied viewers?

TVNewsCheck and The Weather Company, an IBM Business, will engage in a conversation about how vast changes in weather technology will empower storytellers to grow, maintain and monetize their digital audiences.

“The Future of Digital Weather: Faster, Created Anywhere, By Anyone” will take place Thursday, Oct. 28 at 2 p.m. ET.

Rodney Thompson

Rodney Thompson

During the webinar, TVNewsCheck Co-Founder and Publisher Kathy Haley will interview Rodney Thompson, senior strategist at The Weather Company about innovative new additions to the company’s Max product suite.

Their conversation will offer a deeper dive into technology changes to be unveiled during a Weather Company virtual announcement set for Oct. 12 at 11 a.m. ET.


Thompson, who helped The Weather Company completely overhaul its platform 15 years ago to allow graphics rendering in real time, says the new offering is no less transformational.

“We’ve been talking to our customers during the past year, listening to what they wanted, and we asked ourselves, ‘if we were going to reinvent weather, what would that be?’” Thompson says. “The changes we’ll be unveiling are no less revolutionary as what we did with Max 15 years ago.”

To attend the Oct 12 Weather Company announcement, please register here.

To attend the Oct. 28 TVNewsCheck webinar offering a deeper dive into the new technology, please register here.

“The business of broadcasting keeps adding platforms, with OTT and NextGen TV only the latest,” Haley says. “This puts enormous pressure on TV stations to produce more content with far greater efficiency and impact. The only way to facilitate this is through technology, and we’re looking forward to hearing about how this applies to weathercasting.”

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