Four Greensboro Stations Launch NextGen TV

Television viewers in Greensboro, N.C. (DMA 47), can now experience the future of broadcast television as four stations have launched NextGen TV (also known as ATSC 3.0.

Switching on the new transmission standard are Sinclair Broadcast Group’s WXLV (ABC) and WMYV (MNT); Nexstar Media Group’s WGHP (Fox); and Hearst Television’s WXII (NBC).

The launch in Greensboro follows a decade of development and months of planning and preparation by the stations in the market. Sinclair Broadcast Group’s WMYV has converted to ATSC 3.0 transmissions and will broadcast both its own programming and the programming of the other participating stations in NextGen TV format.

The programming of all the participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets.

BitPath, which is developing new data broadcasting services, led the planning process and deployment efforts across the four television stations.