12. E.W. SCRIPPS, Cincinnati
2016 Spot Revenue: $692.8 million Stations: 36 in 24 markets Coverage: 18.1% Ownership: E.W. Scripps Co. (NYSE: SSP) Key Executives: Richard A. Boehne, chairman-president-CEO; Adam Symson, COO; Brian Lawlor, SVP, broadcast.
Last year, Scripps announced that Rich Boehne will give up his CEO title later this year and, in another sign of its digital ambitions, that COO Adam Symson will be his successor. Boehne will remain chairman.
Scripps and Raycom Media in February announced a consortium to develop shows for daytime, early fringe and access. It will offer a combined reach of 29% of U.S. households — including 12 of the top 40 DMAs.
Facebook Live has become the preferred platform for video-centric breaking news at Scripps stations despite some newsroom pushback and concerns about limits on editorial control and the ability to make money from the streams.
In April, Scripps greenlit a lifestyle talk show hosted by TV personality and country music artist Kellie Pickler and journalist Ben Aaron. It debuts on Sept. 18 in 20 of Scripps’ 24 television markets and will be available in national syndication.