’12 TV Political Ad Buys Predicted To Hit $3B
TV political advertising spending could see rocketing growth next year, possibly climbing to just under $3 billion. Moody’s Investors Service says political advertising revenue for those pure-play broadcasters can expect gains of 9% to 18% over historically high political advertising levels seen in 2010, when spending on TV broadcasters got to $2.3 billion.
This article was originally posted on mediapost.com
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