20th TV To Offer Second-Screen Engagement

20th Television is partnering with WiOffer, a New York-based cross-platform mobile company, to deliver television advertisers second-screen engagement experiences. 

WiO’s mobile app features voice recognition, text and ACR (audio content recognition) technologies; allowing viewers to interact with advertiser brands to receive offers and additional information.

Michael Teicher, EVP media sales for 20th Television, said: “As second-screen advertising campaigns continue to gain momentum, we are thrilled to partner with WiO. The immediate engagement tool allows us to offer another opportunity to advertisers this upfront season that goes above and beyond the usual media transaction.”

WiO is a mobile portal designed for mobile users seeking immediate access to offers, savings and information anytime, anywhere from national or hyper-local brands. WiO Voice Search allows users to simply speak the keyword displayed on a commercial in order to immediately receive an offer.

20th Television will promote WiO across its programs using promotional spots to educate audiences and drive adoption.

Andrew S. Pakula, WiOffer founder and CEO, added: “We are extremely excited about our relationship with 20th Television. 20th Television’s commitment to create education and adoption of the WiO platform across their programs provides the validity television advertisers need to create meaningful engagement experiences with TV viewers. We’ve designed WiO for ease of use for both the advertiser and consumer in mind. As such, the response to consumer actions is immediate.”

For advertisers, WiO provides with a dedicated result “Action Page” for an immersive experience with the consumer based on desired actions. Campaigns can be set-up quickly with accountability on a national, regional or geographical basis without costly creative requirements or technical integration. WiO also features detailed real-time reporting to gauge effectiveness.

For the consumer, WiO is a simple to use. Consumers decide how they wish to engage with brands as their offers are saved on the “My WiO” area of the WiO app for future access.  Consumers can also socialize their favorite offers to family and friends. The WiO app features Daily, Local, Game & App and Web Search channels for further offer discovery. There is no need to register their device with a cable provider, meaning the WiO app can be used outside the home with no drain on the device’s battery or consumption of valuable data.