With the addition of WISN Milwaukee and KHBS-KHOG Fort Smith, Ark., 19 of the top 20 tv station groups are now using ComScore Local TV as selling currency.
DMAS 35 & 100
3 Hearst Stations Add ComScore’s Local TV
Hearst Television today signed with ComScore for ratings service for three of its stations — WISN (ABC) Milwaukee (DMA 35), and KHBS-KHOG (ABC) Fort Smith-Fayetteville, Ark. (DMA 100).
WISN and both channels of KHBS/KHOG will use ComScore’s television viewing information and StationView Essentials software platform to provide clients daily ratings information. Additionally, Hearst will also use comScore’s automotive and political advanced demographics.
With this new agreement, 19 of the top 20 local television groups now subscribe to ComScore’s local television ratings service.
“We are excited to welcome Hearst Television as a subscriber to comScore’s Local TV Service and look forward to working closely with their stations in Milwaukee and Ft. Smith-Fayetteville in providing audience insights that will benefit both them and their clients,” said Steve Walsh, ComScore’s EVP, local television.
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