ABC, Branded Cities Network In Signage Deal

ABC Regional Sports & Entertainment Sales, a division of ABC National Television Sales Inc., and Branded Cities Network, a division of Phoenix-based EL Media Holdings USA, have signed an exclusive sales and marketing agreement to “collaboratively build a digital out-of-home LED network in major cities throughout the country.”

ABC Regional Sports & Entertainment Sales and Branded Cities Network said they will expand their respective digital signage assets, and join forces in marketing and selling advertising on them.

“This strategic alliance with BCN will allow ABC to rapidly grow into key U.S. markets with the latest cutting-edge technology from Panasonic. Branded Cities’ growth strategy and exemplary sales team mirrors those of ABC, creating a unifying team which will allow both companies to expand  into several markets across the U.S., engaging as many consumers as possible,” said John Watkins, president, ABC National Television Sales.

Jim Doyle, president of Panasonic’s Eco Solutions North America Division, added: “We are certain that the combined signage platforms that feature our first-to-market, latest technology merged with ABC’s and Branded Cities’ creative development and selling strategies will be well-received by advertising agencies and marketers alike.”

ABC Regional Sports and Entertainment Sales represents more than 340 independently owned digital out-of-home billboards, the ESPN Owned Radio Stations and two 24/7 regional sports networks.