He adds responsibility for all research activities related to the ABC Television Network, ABC Studios, ABC Family and Disney/ABC Domestic Television.
ABC Promotes Paul Pastor To Strategy SVP
Paul Pastor has been promoted to senior vice president of strategy and consumer analytics for Disney/ABC Television Group; it was announced by Peter Seymour, EVP-CFP, Disney/ABC Television Group, to whom he will continue to report. In this new role, Pastor adds responsibility for all research activities related to the ABC Television Network, ABC Studios, ABC Family and Disney/ABC Domestic Television.
Additionally, Pastor remains responsible for the development of the DATG’s long range business, distribution and product growth strategies, as well as for the execution of customer relationship marketing programs across the division, and oversight of network media planning.
Pastor takes over responsibility for the ABC Television Network, ABC Studios, ABC Family and Disney/ABC Domestic Television research teams from exiting SVP of Research Charles Kennedy. Kelly Pena, SVP, research, Disney Channels Worldwide, continues to report to Seymour and remains responsible for strategic, brand, ad sales, programming, audience and marketing research for DATG’s portfolio of kids platforms including Disney Channel, Disney XD, Disney Junior and Radio Disney.
The company said Pastor has played a key role in managing the company’s strategic investment in Hulu and the development of digital products including Watch Disney. Additionally, he was a significant contributor to Disney Channels’ international expansion efforts, including the company’s free-to-air investments in Russia and Spain.
Pastor joined The Walt Disney Co. in January 2007 as director, business development for Disney Channels Worldwide. He was promoted to VP, media networks strategy in January 2009 and promoted to his most previous role of VP of strategy, CRM and media planning in September 2012.
Early in his career, he held positions at Accenture, a management consulting firm, and at Technicolor, where he was focused on the expansion of the firm’s gaming and animation services businesses into global markets.
Pastor holds a B.A. degree in economics from the University of Virginia and a MBA from the University of California, Los Angeles’ Anderson School of Business.