ABC Stations Debut Entertainment News App

OTRC: On The Red Carpet, an entertainment news app for iPad, iPhone and iPod touch, is now available on the App Store.

ABC Owned Television Stations Group has introduced OTRC: On The Red Carpet, an entertainment news app for iPad, iPhone and iPod touch available on the App Store. The new OTRC App, available for the first time for iPhone and iPod touch, offers content from OnTheRedCarpet.com and the television series On The Red Carpet, both produced by KABC Los Angeles.

The app also incorporates AirPlay, allowing many of the videos offered by OnTheRedCarpet.com to be streamed wirelessly to an HDTV television via Apple TV.

“Our original OTRC: On The Red Carpet entertainment news app has been tremendously popular on iPad, so we wanted to share the experience with the millions of iPhone and iPod touch users as well,” said Carla Carpenter, SVP, digital media, ABC Owned Television Stations Group. “People are more mobile today than ever before, and we are pleased we can deliver an experience that addresses their constantly changing media consumption habits.”

“We are excited that our new OTRC: On The Red Carpet app will give even more people easy access to our great entertainment news content wherever and whenever they want it,” said Arnold J. Kleiner, president-GM of KABC.

“Having On the Red Carpet entertainment news on the go, while also extending the experience into the living room with AirPlay, makes the product unique and exciting,” said Danny Mavromatis, senior software architect, digital media, ABC Owned Television Stations Group.

OnTheRedCarpet.com provides breaking entertainment news as well as original stories, exclusive video and aggregated content comprising celebrity, fashion, movies, television and more. On The Red Carpet, a weekly entertainment news show, highlights the week’s developments in celebrity and style. On The Red Carpet gives viewers front-row access to premieres, award shows and special events, celebrity interviews, red carpet fashion, movie news and more. Rachel Smith and Chris Balish co-host.

BRAND CONNECTIONS

The OTRC: On The Red Carpet entertainment news app is available for free from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore.


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