ACA Wants Retrans Deal Info In Public Files

The American Cable Association says the FCC should require inclusion in station public files “all agreements between separately owned TV stations in the same market, particularly those that facilitate the coordination of retransmission consent negotiations.”

The American Cable Association wants the FCC to impose transparency requirements to prevent television station owners that coordinate their retransmission consent negotiations “from keeping their price-fixing schemes a secret from the public and regulators charged with enforcing station ownership limits, retransmission consent rules, and antitrust statutes.”

In comments filed with the FCC on Dec. 22, ACA said the FCC should require broadcasters to place in their online public file any agreement, regardless of name or purported “efficiencies,” one station enters into with another separately owned TV station in the same market for ready inspection by the public, regulators and others.

“Requiring disclosure of all agreements between separately owned TV stations in the same market, particularly those that facilitate the coordination of retransmission consent negotiations, would serve the public interest by enabling regulatory and antitrust authorities to both monitor the competitive effects of such agreements and detect violations of FCC regulations and federal antitrust statutes,” ACA President-CEO Matthew M. Polka said.

The coordinated negotiation of retransmission consent among separately owned, same-market broadcasters “implicates three important public policy concerns: media consolidation, the exercise of retransmission consent and antitrust compliance,” the group said.

In multiple filings, ACA has recommended that the FCC deem this practice to be in violation of the local television ownership limits and of broadcasters’ obligation to negotiate retransmission consent in good faith. Such coordinated retransmission consent negotiations reduce competition in local television markets and also result in higher costs to customers of pay-television providers, the group claimed. “As ACA has documented in the past based on member surveys, the practice of coordinating retransmission consent negotiations between separately owned stations in the same market is widespread,” it added.

“Disclosure of all agreements between separately owned, same-market stations in broadcasters’ public inspection files is necessary because today the information needed to evaluate whether broadcasters are in compliance with current media ownership, retransmission consent, and antitrust rules is not otherwise readily available,” Polka said. “The public needs to know whether broadcasters are trying to eliminate competition in local markets through collusion and drive up the prices pay-television providers pay to deliver free, over-the-air television to their customers.”

BRAND CONNECTIONS

ACA noted that a requirement to place all agreements between separately owned, same-market stations in broadcasters’ online public file would track with the rationale underlying prior FCC disclosure mandates. For example, it said, “FCC rules require the placement of Joint Sales and Time Brokerage Agreements (with confidential information redacted) in a broadcaster’s public inspection file to evaluate whether these agreements effectively undercut FCC ownership restrictions. The Department of Justice filed comments with the FCC asserting that same-market JSAs should be considered attributable for ownership purposes on the basis of their competitive similarity to common equity ownership. DOJ said these agreements should be made available for public inspection.”

ACA stressed that DOJ’s concerns about the anti-competitive effects of JSAs directly relate to the independent cable community’s concerns about agreements between separately owned same-market broadcasters that facilitate the coordinated negotiation of retransmission consent.

ACA said it believes that DOJ’s successful effort with the FCC to require public file disclosure of broadcaster JSAs provides support for ACA’s view that agreements among separately owned, same-market television broadcast stations that make possible coordinated broadcast carriage negotiations also should be placed in the broadcasters’ online public file.


Comments (4)

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Charles Cantu says:

December 28, 2011 at 12:11 pm

would those same operators agree to online publication on thier websites of all existing retransmission agreements with the various cable program providers so that the general population could see the disparity or pricing?

Brian Walshe says:

December 28, 2011 at 12:26 pm

That and any back-door agreements between cable operators regarding re-transmission consent negotiations.

The posting of price info re: Cable program providers would help folks who want to verify a cable system’s price for Leased Commercial Access to non-affiliated programmers. Leased Commercial Access is a Congressionally mandated part of cable that’s not widely known or used by people. It’s designed to provide affordable access to cable channels by commercial users that are not connected to the cable system operator.

Unfortunately, cable managed to get Congress to pass a convoluted method of pricing and protesting pricing that requires the involvement of CPA’s. So this pricing info would help Leased Commercial Access users calculate pricing in advance, and then take the cable system on if it comes back with a different number.

Martha McIntosh says:

December 28, 2011 at 2:52 pm

maakinpromos- do you know that cable operators get 2-3 minutes per hour of local ad avails from the cable networks to partially offset the cost of the channel? Braodcasters that want to “get paid like cable nets” should be prepared to offer local ad avails in return. Not happening, right? I thought so…..

Warren Harmon says:

December 28, 2011 at 4:10 pm

It would help check station GREED!