AccuWeather, Baron In Weather Partnership

Weather information providers Baron and AccuWeather have formed a strategic partnership combining Baron’s radar technology and patented storm tracking and forecasting of tornadoes and severe thunderstorms with AccuWeather’s StoryTeller Interactive Touchscreen Solution.

In addition, AccuWeather is using Baron’s radar and severe weather products on the new 24/7, “All Weather, All the Time” AccuWeather Network. The AccuWeather Network has incorporated Baron’s severe weather intelligence in its live storm coverage, in addition to weather alerts, information and updates, providing the smarter choice in weather programming.

“We are proud to be working with AccuWeather to expand the distribution of this valuable life-saving data,” Bob Dreisewerd, Baron EVP, research and development, said. “Baron provides very precise, timely severe weather information with critical weather intelligence as our personal mission. Working with AccuWeather, we can offer a combined weather experience for stations and viewers that is unparalleled in the industry.”

Baron’s weather data and alerts, available through the Omni and VIPIR platforms, offer local broadcasters storm tracking and HD weather graphics combined with real-time videos and illustrative, interactive capabilities for meteorologists.

“StoryTeller meets the needs of a digital-savvy TV audience by incorporating the next level of interactivity and visual excitement into cutting-edge broadcast presentations,” said Ryan Ayres, VP of AccuWeather’s Display and Services. “We will further enhance AccuWeather’s StoryTeller weather offering — the best local newsroom display system available — by integrating Baron’s best-in-class radar displays and severe weather tracking, covering severe weather events, from tornadoes to severe thunderstorms and lightning, to help people’s lives.”

Baron weather display platforms and critical weather intelligence can be seen at NAB 2015 in booth C7408.