(add)ventures Names Sue Tremblay VP

Providence, R.I.-based digital marketing and communications firm (add)ventures has named Sue Tremblay vice president of insights/analytics.

Tremblay, a former Nielsen executive, will lead a new team — Insights/Analytics — that will help clients identify their most profitable consumers, quantify additional purchase behaviors and identify sales and business opportunities through data analytics.

Prior to joining (add)ventures, Tremblay was VP, account director at Nielsen in New York City, where she managed client services for top broadcast group accounts and was a leader in digital growth. She was the 2013 recipient of the Arthur C. Nielsen award, a 2012, 2011 and 2010 Sales Superstar Award Winner, the 2010 Innovator of the Year award recipient, and a graduate of the 2011 Nielsen Leadership Program, attended by the top 10^th of a percent of Nielsen’s workforce.

Previously, Tremblay was the business development director of Nielsen’s Business Media unit, and later as VP of client marketing, where she was responsible for marketing, digital and business development for brands including Billboard, Hollywood Reporter, Adweek and others.

Prior to joining Nielsen in 2007, Tremblay was president of Providence-based Creative Circle Advertising Solutions and president of Freedom Communications’ LatinTrade.com in Miami and Mexico City, where she was named Forbes’ Best of the Web, Latin America.

She also served as online advertising manager at the Miami Herald and business manager of The Sun magazine in Chapel Hill, N.C.

Tremblay is a graduate of Tufts University, where she received a Bachelor of Arts. She went on to study at the Kenan-Flager School of Business at the University of North Carolina at Chapel Hill, where she earned a Master of Business Administration.