Adelante Stations Add WideOrbit Traffic System

WideOrbit Inc., a provider of business management software for media companies, today announced that Adelante Media Group selected WO Traffic for its 21 radio stations and three TV stations in nine markets nationwide.

WO Traffic’s traffic, revenue management and billing software lets companies manage multiple stations, channels and networks, as well as multiple mediums, including TV, radio, cable, digital display and mobile, all on a single database.

“We specialize in serving the fastest growing segment of the U.S. population, the Hispanic market, and it’s our vision to become the best broadcast company in the country,” said Jay Meyers, CEO of Adelante Media. “We believe we can achieve our vision by hiring the best people, giving them the best tools and empowering them to be successful. We selected WO Traffic because it is the best solution to help our market managers optimize the performance of their rapidly growing markets and ultimately achieve our vision.