Adstream Connect Automates Video Ad Mgmt.

Adstream, a global provider of creative asset management, delivery and analytics technology for the advertising industry, today launched Adstream Connect, a cloud-based platform that simplifies broadcaster management of video ad content — from approvals to multichannel use to airtime scheduling — across VOD, OTT and linear TV.

Built on Adstream’s core technology Adstream Connect is an end-to-end solution that helps broadcasters aggregate incoming commercial content and re-distribute broadcast-ready video spots to digital and VOD channels.

“In the same way technology has made it possible to automate buying and selling ads through programmatic platforms, we are automating video ad management across channels with Adstream Connect,” said Ian Wheal, global strategy director at Adstream. “Our new service transforms video ad management from manual siloed processes into a simple, automated seamless workflow. This helps broadcasters focus on driving greater ad sales and their bottom line.”

With Adstream Connect’s automated video management, broadcasters can:

• Simplify Distribution — Broadcasters receive advertising commercials, sponsorship and promotional content from many different sources in varying formats. Adstream Connect acts as a centralized suppository that orchestrates and simplifies the complex processes required to manage, approve, schedule, quality control and distribute to VOD, OTT and linear channel destinations.

• Save Time & Money — Using Adstream Connect’s REST API, broadcasters can automate any processes in the distribution chain. It reduces review time with online approvals and annotation, accelerates distribution through automated slot insertion, standardizes formats through automated quality control, and transcodes content for each media channel.

• Define a Clear Chain of Custody — Adstream Connect’s powerful analytics tool tracks all workflow activity. User-friendly dashboards deliver instant, graphical reports delivering a clear chain of custody, visibility and transparency to all key stakeholders.

Adstream Connect is now available to broadcasters in Europe. Adstream Connect will be available widely, in North America and globally, in the first quarter of 2017.