The trend of networks making ad time available to partner stations in high-demand times is gaining steam — and cash.
Affils Picking Off More Network Spots
Michael Malone reports that led by ABC’s Inventory Exchange System (IES), the three senior broadcast networks all unveiled innovative spot deals for their affiliates in the weeks before Election Day, designed to capture the outsize political spending going on at the station level. B&C subscribers can read the full story here.
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