After Solid Fox Test, ‘Bethenny’ Awaits Fate

Bethenney Frankel wraps up her six-week test run on six Fox stations Friday after posting solid ratings. Broadcasters following the test believe Fox will give the talk show from Warner Bros. a permanent slot with some speculating the launch could be moved up from fall 2013 to January. Fox says no decisions have been made.

Bethenny Frankel’s daytime talk show is finishing up its summer test Friday on six Fox TV Stations. But judging by the show’s ratings, this isn’t the last that syndicated TV will see of the show.

The Telepictures-produced Bethenny averaged a 0.8 rating and 6 share among women18-49 for its six-week test, not counting yesterday or today, according to Nielsen. That’s up 33% from the show’s lead-in average and up 100% from its time slot average last July.

Among women 25-54, Bethenny’s 0.9/6 is up 29% from its lead-in and up 80% from its time slots last year. Among households, Bethenny averaged a 1.0/3, up 43% from its year-ago average.

Since June 11, Bethenny has been airing on six Fox TV Stations: WNYW New York, KTTV Los Angeles, WTXF Philadelphia, KDFW Dallas, KSAZ Phoenix and KMSP Minneapolis.

The show is virtually a sure bet to get a full national rollout in 2013, with some TV station executives speculating that it may premiere as early as January.

A Fox TV Station spokesperson says no decisions have been made.

BRAND CONNECTIONS

Warner Bros. is distributing the show, which has been taping on Ellen DeGeneres’ Ellen set in Burbank. However, the show will likely relocate to New York City for its first full season in 2013.


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