Business

Amazon Fire TV off to a rough start

So much for Amazon’s early jump on the Apple TV.

The Seattle Web giant’s site said Thursday that the new version of its Fire TV won’t be in stock again until Oct. 30 — just three days after its initial launch.

Amazon officials didn’t comment on why the Fire TV was no longer available.

On Wednesday, The Post reported on a torrent of negative reviews on Amazon.com.

In addition to complaining about software glitches and an uncooperative remote control, users griped that the Fire TV wasn’t user-friendly with video-streaming apps from rivals such as Netflix and Hulu.

The Fire TV’s bumpy start comes before what promises to be a fiercely competitive holiday season for video streaming. This week, Roku unveiled its new 4K streamer. The latest Apple TV is expected to launch this month.

Last week, Amazon Chief Exec Jeff Bezos courted controversy by banning the Apple TV from Amazon’s site.

As of late Thursday afternoon, the new 4K version of the Fire TV had amassed 251 critical reviews versus 150 positive ones.

Separately on Thursday, Amazon launched Handmade at Amazon, a new site for artisanal goods. Shares of arts-and-crafts marketplace Etsy tumbled 4.3 percent, to $13.57.

Amazon shares dipped 1.6 percent, to $533.16.