AP, CelebrityFootage In Distribution Deal

The collaboration is designed to put AP at the forefront of news agencies offering celebrity video footage.

The Associated Press announced today a new major agreement to market Los Angeles-based agency CelebrityFootage’s video archive. The deal is part of AP’s strategy to build the world’s leading entertainment stock footage offering, the news agency said.

Under the terms of the agreement, AP Archive, the AP’s footage sales division, will distribute CelebrityFootage’s video to the AP’s global customer base. The videos will be sold alongside videos by the AP and its content partners.

The CelebrityFootage archive dates back two decades and is refreshed with new footage every day. The entire collection has been added to the AP Archive website where it can be searched and viewed alongside all of AP’s existing entertainment video. AP currently produces four daily entertainment video news feeds and its own entertainment news archive comprises approximately 100,000 videos.

The CelebrityFootage collection represents a comprehensive video archive of Hollywood stars and international celebrities for the past two decades.

The content partnership with CelebrityFootage is the latest in a growing number of partnerships with broadcast and media organizations that AP Archive now represents, including Democratic Voice of Burma, ABC News, Chinese Central Television, Vatican Television and WWF, the conservation organization.

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