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Apple Takes New Tack In Its Battle For TV

The Wall Street Journal is reporting that Apple Inc. is in talks with some of the biggest U.S. cable operators about letting consumers use an Apple device as a set-top box for live television and other content. The talks represent Apple's most ambitious crack at infiltrating the living room after years of trying. WSJ subscribers can read the story here.

By TVNewsCheck | August 16, 2012 | 7:35 a.m. ET.
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