In the next couple of weeks, the Advanced Televisions Standards Committee will issue a call for proposals for ATSC 3.0 — a new physical layer that aims to bring broadcasting in 4K and multiscreen viewing to fruition — to broadcasters, consumer electronic manufacturers and professional equipment manufacturers.
ATSC 3.0 Call for Proposals Coming Soon
The Advanced Televisions Standards Committee wants the latest and greatest ideas about the next-generation standard of television.
In the next couple of weeks, the ATSC will issue a call for proposals (CFP) for ATSC 3.0 — a new physical layer that aims to bring broadcasting in 4K and multiscreen viewing to fruition — to broadcasters, consumer electronic manufacturers and professional equipment manufacturers.
ATSC President Mark Richer hopes to have the CFP out by the first on the month. While he wouldn’t comment on what attributes will be included in the proposal, he says those submit a response essentially get to take a blank sheet of paper and innovate. “It’s completely open. We hope to get a lot of good proposals to evaluate.”
The ATSC Technology Group 3, led by James Kutzner, PBS senior director of advanced technology, will evaluate all responses.
Responses are due at the end of August, with detailed descriptions due at the end of September.
Currently, ATSC 2.0 — an enhancement of the current generation TV standard — is on its way to becoming a candidate standard with a target date of May. Being elected as a candidate standard is the first of three steps to becoming a finalized standard. ATSC hopes to finalize the standard by year’s end.
ATSC 2.0 allows broadcast viewers to store and watch video on demand — in non-real time — and call up graphics and data. It also aims to let markets broadcast interactive and targeted advertising.