ATSC 3.0’s Potential Top Of Mind At TV2020

Four of the TV industry’s most forward-looking digital leaders will share their visions for television’s future with the upcoming new transmission standard ATSC 3.0 in a panel discussion at TVNewsCheck’s TV2020.

Mike Chapman, managing director of Accenture Strategy, Jerry Fritz, EVP for strategic and legal affairs of One Media, Mary Ann Halford of FTI Consulting and Sandhi Kozsuch, chairman of the Pearl group and senior director at Cox Media will gather for an in-depth conversation on the opportunities that lie ahead for stations to take advantage of Next Gen TV.

“It’s best to think of ATSC 3.0 as a platform for various applications,” said TVNewsCheck Editor Harry A. Jessell. “For this panel, we have assembled experts on some of the most promising applications, including targeted advertising, datacasting and mobile broadcasting. We will try to assess their true business potential.”

Set for Wednesday, Oct. 18, TV 2020: Monetizing the Future will be held in conjunction with NAB Show New York at the Javits Center.

TV2020, launched last year to explore the potential for monetizing ATSC 3.0, has expanded its focus in 2017 to also include sessions on OTT, revitalizing spot TV and opportunities in targeted advertising and data broadcasting. Speakers will also address the evolving network affiliate partnership and opportunities in digital and mobile.

NAB Show New York is produced by the National Association of Broadcasters and is co-located with the annual AES Convention. It is also part of The Media Collective, a weeklong collaboration of media and entertainment events providing greater exposure to the global thought-leaders, innovative solutions and new platforms ready to reshape and expand the television industry.

To register for TV2020, click here.