ATSC Names Rich Chernock TSG Chairman

press release – henderson 07

The board of directors of the Advanced Television Systems Committee has named Dr. Richard Chernock to be the next chairman of the Technology and Standards Group (TSG). Chernock has been an active participant in ATSC for many years, most recently as vice chair of the TSG and leader of non-real time and mobile/handheld management layer activities. He replaces John Henderson of the Consumer Electronics Association, whose term as TSG chairman will expire on Dec. 31.

“Rich’s technical expertise, leadership style and extensive experience in ATSC activities make him the perfect choice to direct the activities of the TSG.” said Mark Richer, ATSC president. “Rich is an outstanding leader.”

Chernock is chief technology officer of Triveni Digital, an LG Electronics company. In that position, he is developing strategic directions for monitoring, content distribution and metadata management for emerging digital television systems and infrastructures. Previously, he was a research staff member at IBM Research, investigating digital broadcast technologies.

He is active in many of the ATSC and SCTE standards committees, particularly in mobile DTV, monitoring, metadata and data broadcast. He is a major participant in the SCTE HMS video monitoring activity. Chernock is also the Distinguished Lecturer Chair for IEEE BTS.

ATSC is an international, nonprofit organization developing voluntary standards for the entire range of advanced television systems. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries.