Bailey To Head Local Programming At WCIU

Weigel Broadcasting Co. has named television industry veteran Steve Bailey as head of local programming and creative for independent WCIU Chicago (DMA 3). The company said the announcement is part of an expanded emphasis on creating new content at the station.

Bailey joins WCIU from Media General, where he most recently was director, programming and affiliate marketing.

“Steve will play a lead role as we continue to grow The U as a choice for local audiences,” said Steven Farber, SVP of operations for Weigel Broadcasting. “Our plans for Chicago include developing a new wave of programming choices on multiple platforms.”

Bailey’s career has included creative leadership, programming development and affiliate relations positions at local stations and networks. He previously was the creative services director at WDTN-WBDT Dayton, Ohio where he was also the creator and executive producer of the local reality show The Valley.

Bailey held multiple marketing roles at Acme Communications and The WB television network, and his work on national programming has included Hollywood Today Live and The Daily Buzz.

Bailey is a graduate of Bowling Green State University.