Baldwin Joins Internet Broadcasting As CEO

Veteran technology CEO Elmer Baldwin to lead growth strategy for the local digital media publishing firm following the departure of David Lebow.

Elmer Baldwin, a chief executive with a record of success at various established and start-up technology firms including units of Fujitsu, Accenture, Egghead Software and Oracle, is joining digital media pioneer Internet Broadcasting as president -CEO.  He assumes the role that was vacated in mid-2010 with the departure of the company’s prior top executive, David Lebow.

“Elmer has the experience and passion to lead Internet Broadcasting into a new era of growth,” said Susan Grant, executive vice president of CNN and an Internet Broadcasting director who led the board’s CEO-search committee.  “He’s demonstrated consistent success in leading technology companies, and we are pleased he has joined Internet Broadcasting for this exciting new chapter.”

Baldwin most recently was president-CEO of Analysts International Corp., a large Minneapolis-based provider of IT services, including staffing and project-based solutions, to businesses and government agencies.  Before that, he led Minnetonka-based BORN Information Services as president-CEO, which he sold to Fujitsu after helping to restore BORN to profitability.

Earlier he was president-CEO of Via World Network, an Accenture-backed, Minneapolis-based provider of travel automation tools and services.  He joined Via from Egghead Software, where he was VP of the corporate, government and education division. 

Previously, he was a group director for Oracle Corp.’s consulting business, launching its Minneapolis branch office.  

Baldwin began his career as a systems engineer and analyst at Hughes Aircraft and, before that, Northrop Corp., both in his native California.  He holds a B.B.A, finance, from Loyola Marymount University in Los Angeles.


Founded in 1996 and headquartered in St. Paul, Internet Broadcasting (IB) develops news and information websites in partnership with television stations.

In October 2010, IB announced a major investment to exclusively incorporate Germany-based CoreMedia’s widely acclaimed content management system (CMS) in the foundational layer of its ibPublish publishing platform. IB further serves the market with its rapidly growing ad solutions business that includes workflow, creative, tracking, inventory reporting and analytics, along with a full suite of content products and services. 

Although its roots are in serving local broadcasters, the company recently expanded its client base to include its first sites for newspaper industry clients.

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