Belo Launches Next-Gen Smartphone Apps

Belo Corp. today released the next generation of its widely used smart phone apps for the iPhone and Android. The new mobile apps have been redesigned to provide users “the best experience possible for weather, traffic, and breaking news on mobile devices,” according to Belo. To date, Belo has created and/or supplied more than 60 different apps for stations in 15 television markets, as well as other niche apps for weather and sports.

Key features include geo-located interactive radars, notifications to alert users of breaking news and events, as well as a scrolling ticker to allow for up-to-the-minute updates. The new apps will stream over 300 hours of high-quality, on-demand video programming each month to any video-capable mobile device. The video streams are customized based on mobile devices to ensure the best possible viewing experience and highest quality possible, the company says. The new Belo apps are available through the television stations’ websites and app stores free to users.

“Belo is committed to its mobile offerings and is always looking for ways to harness the power of smart phone technology and to maximize the experience for our users,” said Joe Weir, Belo’s VP/digital. “We are excited about providing consumers with these new apps. They bring ease of use, speed and important local content about our local markets.”