Bergman Named SVP, NBCU TV Distribution

NBCUniversal today announced Betsy Bergman has joined NBCUniversal TV Distribution as senior vice president, marketing and brand strategy. In this role, Bergman will lead all marketing and brand strategy for the TV and New Media Distribution Group and the Domestic TV Distribution Group. Bergman will be based out of New York and report to Frances Manfredi, president, TV and new media distribution, and Valerie Schaer, EVP, creative affairs, domestic TV distribution.

Bergman is re-joining NBCUniversal from Sony Pictures Television (SPT) where she served as VP of marketing on shows including The Dr. Oz Show, Shark Tank and Seinfeld.  She was responsible for developing and executing sales and consumer marketing plans for SPT syndication, network and SVOD properties.

Before that, Bergman was VP of marketing for NBCUniversal TV Distribution and VP of advertising and affiliate relations for Universal TV. During her tenure at NBCUniversal she worked on a multitude of shows, which included Access Hollywood, The Jerry Springer Show, Maury and Law & Order: SVU to name a few.

She also served as executive director of affiliate relations and promotion for Universal Television and Studios USA. Bergman also held various roles in production and video consulting.

Bergman graduated from the University of Kansas with a B.A. in political science.


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