BIA/Kelsey Releases Online Version Of Database

BIA/Kelsey today introduced an online version of the its Media Access Pro data and analytical software service. Media Access Pro Online lets subscribers access and search the television, radio and newspaper database with Macs, tablets and laptops and from anywhere the subscriber can connect to the Internet.

“For three decades Media Access Pro has built its reputation as the go-to resource for up-to-the-minute television and radio station revenue, ownership and contact information,” said Mark Fratrik, BIA/Kelsey SVP-chief economist. “With automatic updates and user access from virtually anywhere, we are confident Media Access Pro Online will significantly enhance the subscriber experience.”

The Media Access Pro database delivers BIA/Kelsey’s 1,200 proprietary fields of data, and revenue projections for more than 30,000 broadcast and newspaper organizations in the United States, Canada and Mexico. It provides market-level online advertising revenue estimates supplied directly from broadcasters and others in the market for every market in the nation.

Data includes, over-the-air and online advertising revenues, ratings, circulation, ownership, transactions, digital information, demographics, technical stats and multi-level contact information for different types of employees found in media organizations.

To extract information, subscribers can use pre-set searches and customized reporting options or complex multi-level searches. 

All of the data and functionality of the MAPro database are available in Media Access Pro Online. Key benefits include:

• Remote, password-protected access on tablets, laptops and Macs.
• Data automatically populated and updated.
• No local installations required.
• New subscribers can be up and running extremely quickly.
• Elimination of Firewall concerns related to file downloads.