BIM Launches Mobile Apps For Stations
“Since we already manage the Web content for most of our station clients, we can tap into the existing workflow of all text, images and video to build customized mobile apps fast and at a low cost,” says Timur Yarnall, BIM co-founder and CEO. “We recognize that users are getting their content more from their mobile devices than their desktop computers. This will help local TV stations keep and expand audiences for their unique local coverage.”
Each app has content tabs such as Top Stories, Local News, Weather or Sports that can be customized by stations. The content will be pulled from each station’s website, but optimized for mobile viewing. There is one ad placement per page on the app.
BIM will sell a portion of the inventory with a revenue share back to the client. The station sells the remaining inventory and keeps all of that revenue.
BIM said that as adoption and deployment by more and more stations grows, BIM will sell the inventory as a mobile network enabling brands to target mobile users in geographically diverse marketers with a single buy.
“No TV station has the technology expertise to develop mobile apps cost effectively on their own,” Yarnall said. “We are confident that our out-of-the-box solution will generate real excitement and adoption.”
BIM mobile apps will also be available to TV stations not currently on the BIM hosting platform.