TV News Check
Broadcast Industry News - Television, Cable, On-demand
Local advertising will jump 16.4% to $132 billion in 2016 according to a new Local Advertising Insights report from Borrell Associates. Local and state elections, along with local businesses spending more on digital, will drive the uptick, and online will be the year’s winning medium with a 49.8% share and a 36.4% growth rate, while television accounts for 9.1% ($12 billion), growing 19.7%.
This article was originally posted on netnewscheck.com
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