Borrell: Local Advertising Hits Tipping Point
A Borrell Associates survey of small business owners released this morning finds that “advertising as we’ve come to know it is in decline.” The report, based on a survey of 7,228 small businesses, shows an acceleration in upward and downward trends for media buying, with more respondents planning to increase digital budgets than there were in 2011 and 2013 surveys, as well as more planning to abandon traditional media.
This article was originally posted on netnewscheck.com
the only “downtrend” in local spot is being caused by huge broadcast groups, run by finance people, who only care about squeezing every profit dollar out of the stations without a corresponding investment in producing real investigative local news. Real political news coverage has been killed by bottomless pits of campaign money. How else could a man like Ted cruz be elected from Texas.