The new broadcast network targeted to African Americans has signed up Lenfest’s WMCN Philadelphia and Meredith’s KSMO Kansas City in advance of its Sept. 26 launch.
DMAS 4 & 31
Bounce TV Adds Philly, Kansas City
Bounce TV, Bounce TV, the new over-the-air television network for African-Americans launching Sept. 26, has added affiliations with Lenfest Broadcasting LLC’s WMCN Philadelphia (DMA 4) and Meredith Local Media Group’s KSMO Kansas City, MO. (DMA 31). The two new affiliation agreements, Bounce TV’s first with the two companies, were announced today by Bounce TV EVP of distribution Jeffrey Wolf.
Bounce TV now has affiliation agreements with Lenfest, Meredith, Weigel, Gannett, Belo Corp., Nexstar Communications, LIN TV Corp. and Raycom Media. In the past two weeks, the new network has added Philadelphia, Kansas City, Chicago, Milwaukee and Atlanta and signed Toyota USA as the network’s first national advertiser.
Bounce TV will target African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. Bounce TV will air 24 hours a day, seven days a week as a digital terrestrial network designed for carriage on stations’ subchannels.
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