Bounce TV Now On TWC In Greensboro

Lockwood Broadcast Group’s CW affiliate WCWG Greensboro/High Point/Winston-Salem, N.C. (DMA 46), has had its ch. 20.4 subchannel that carries Bounce TV added to Time Warner Cable, on its ch. 1260.

The market, which encompasses 15 counties, is ranked 27th in the country for African-American households. Bounce television targeted to African Americans.

“We’ve listened to our viewers, and are very pleased that Bounce TV is now available on Time Warner Cable,” said Matt Pumo, the GM of WCWG and Bounce TV. “This enables Bounce TV to reach an audience that has been virtually untapped up to this point.  Because our DMA ranks so high with African American households, it’s huge for our television station to be able to reach a whole new audience of African American viewers, and for our advertisers to be able to market their products and services to a whole new audience as well.”