Raycom renews the African-American-targeted network in 26 DMAs, adds network in Knoxville and Panama City; LIN renews four markets, launches in Buffalo, Providence and Grand Rapids; Belo renews in Houston; WVUE renews in New Orleans; WBDT renews in Dayton; WYTV launches in Youngstown
Bounce TV Sets 1st Renewals, More Launches
After 21 months on the air, Bounce TV, a broadcast television network for African Americans, today announced a range of renewals and new launches by major station groups representing coverage in 40 markets:
- Raycom Media has renewed its original distribution agreement for Bounce TV in 26 markets (Complete list below), just launched the network in Panama City, FL (WPGX) and will add it in Knoxville, TN (WTNX) shortly.
- LIN Television extended its Bounce TV agreement for WNDY Indianapolis; WTNH Hartford-New Haven, Conn.; WAVY Norfolk, Va.; and WFNA Mobile, Ala.-Pensacola, Fla., and recently launched the network on WNLO Buffalo, N.Y.; WPRI Providence, R.I.; and WOOD Grand Rapids, Mich. In addition, two of the Bounce TV affiliates that LIN Media services have agreed to renew (WBDT Dayton, Ohio); and launch (WYTV Youngstown, Ohio).
- Belo Corp. has renewed its deal to carry Bounce TV on KHOU Houston.
- New Orleans’ WVUE, owned by Louisiana Media Co., whose owner Tom Benson owns the New Orleans Saints and Pelicans, has also renewed Bounce TV.
These renewals and additional launches will drive Bounce TV’s penetration to 88% of African-American television homes and 70% of the total United States.
“It’s extremely rare in our business that carriage agreements are renewed and extended this early in a network’s life-cycle, but that is the case here and it is a resounding vote of confidence in Bounce TV,” said Jeffrey Wolf Bounce TV EVP of distribution. “From the beginning, these major stations and groups believed in our mission and embraced the promise of the network. Now they will continue to reap benefits from the enormous value we bring their viewers and their sponsors for years to come.”
Raycom has extended its original agreement to carry Bounce TV in Cleveland-Akron, Ohio (WOIO/WUAB); Charlotte, N.C. (WBTV); Cincinnati (WXIX); West Palm Beach, Fla. (WFLX); Birmingham, Ala. (WBRC); Memphis (WMC); Louisville, Ky. (WAVE); Richmond, Va. (WUPV); Columbia, S.C. (WIS); Toledo, Ohio (WUPW); Huntsville, Ala. (WAFF); Shreveport, La. (KSLA); Jackson, Miss. (WLBT); Baton Rouge, La. (WAFB); Savannah, Ga. (WTOC); Charleston, S.C. (WCSC); Myrtle Beach-Florence, S.C. (WMBF); Tyler-Lufkin, Texas (KLTV); Augusta, Ga. (WFXG); Montgomery, Ala. (WSFA); Columbus, Ga. (WTVM); Wilmington, N.C. (WECT); Albany, Ga. (WALB); Biloxi, Miss. (WLOX); Hattiesburg, Miss. (WDAM); Dothan, Ala. (WDFX); and Lake Charles, La. (KPLC).