Broadcast Interactive Media Offers MediaStar 3.0

Broadcast Interactive Media (BIM) has introduced MediaStar 3.0, an intuitive management tool that lets broadcasters oversee station program schedules through a cohesive interface. MediaStar 3.0 allows broadcasters to streamline productivity and eliminate redundant, time-consuming data-entry processes

TitanTV Media, acquired by Broadcast Interactive Media in early 2010, has been developing the new management software over the past two years. The Web-based system was designed to help broadcasters increase station efficiency in spite of dramatic reductions in staffing.

BIM says MediaStar 3.0 “addresses and resolves conflicts arising from the June 2009 digital TV Transition, including the addition of multiple subchannels. For broadcasters familiar with MediaStar 2.0, the 3.0 version offers a variety of new tools such as convenient right-click options, schedule conflict alerts and resolution, quick-switch grid compare views and sophisticated reporting capabilities. MediaStar 3.0 maintains popular features like the exclusive Global Program Library and real-time publishing.

MediaStar 3.0 was officially launched in November 2010, with Gray Television stations WCTV Tallahassee, Fla., WCTV2, WSWG Albany, Ga., WSWG2 and WSWG3 as the third cluster of stations to go live on the Web-based program. BIM continues to migrate current MediaStar 2.0 clients to the new 3.0 version, transferring over program schedules and conducting one-on-one training with the new system interface.

Because of the flexible, Web-based nature of the MediaStar 3.0 interface, BIM’s development road map includes the addition of supplemental features to be released in early 2011. The Distribution Tool is set for automatic integration into MediaStar 3.0, which then allows broadcasters to “hub” or centralize the workflow among stations within a group. This feature is designed to reduce the time and personnel resources needed to effectively manage a station’s program schedule.

Current MediaStar 2.0 users will be contacted by a member of the BIM Publisher Development Team to discuss the new system features and the transition process.

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