Burke: DVRs, Time Shifting Impact TV Most
Stephen Burke, chief executive officer of NBCUniversal, worries about the future of cable networks that air heavy schedules of rerun programming. Speaking at the Consumer Electronics Show here on Thursday, Burke said: “If you carry a show on cable that’s a rerun, it’s hard to maintain the same ratings” when you have many other media content choices.
This article was originally posted on mediapost.com
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